SUMMARY

Under the general direction of the Director, Marketing, designs, coordinates and maintains CSBA’s digital marketing strategy as part of our Communications Department. Establishes and maintains social and digital media campaigns; monitors related analytics and reporting; and performs related work as required.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Maintains content calendar to ensure timely publication.
  • Assesses, defines, creates, and implements a well-defined plan for CSBA’s digital strategy including ways to improve multimedia communication.
  • Builds and maintains CSBA’s social media and online presence.
  • Conducts data analysis and reporting for meaningful metrics (KPIs, Analytics, SEO).
  • Updates social media accounts with relevant articles, videos, and blogs.
  • Produces videos, graphics, and other creative visuals for use on social media, the web, and print to support CSBA.
  • Establishes procedures for social media postings.
  • Reviews and implements processes to facilitate breaking news alerts.
  • Creates, edits, and updates HTML /CSS websites.
  • Designs and formats websites with troubleshooting experience.
  • Conducts online media searches and general research for departments on key social media and web related topics.
  • Attends and participates in professional group meetings; stays abreast of new trends and innovations in digital media; researches emerging products and enhancements and their applicability to Association needs.
  • Reads and demonstrates an understanding and adherence to CSBA values, policies, and practices.
  • Demonstrates respect, honesty, and professionalism at all times.
  • Assists the Chief Information Officer with special projects as assigned
  • Performs other duties as assigned

QUALIFICATIONS

Knowledge of:

  • Photoshop, Final Cut Pro, Premiere Pro, Audacity and/or other media and graphics editing software.
  • Social media monitoring tools similar to Hootsuite or Buffer and analytics reporting.
  • Visual communication principles.
  • Web design and content management systems.
  • Social media management tools (Facebook Manager)
  • Facebooks ads, Instagram ads, and LI ad manager
  • HTML or CSS web design.
  • Google Workspace
  • SEO techniques and best practices to ensure content is keyword friendly.
  • Methods and practices applied in design and implementation of public affairs and news media print and electronic communication materials.
  • Recent and on-going developments, current literature, and sources of information related to assigned duties.
  • Modern office practices, methods, and computer equipment and applications related to the work.
  • Techniques for effectively representing the Association in contacts with governmental agencies, community groups, and various business, professional, educational, regulatory, and legislative organizations.
  • English usage, grammar, spelling, vocabulary, and punctuation.

Ability to:

  • Maintain a consistent corporate voice throughout all communications and responding thoughtfully to inquiries or complaints that arise from social media correspondence
  • Ensure content tone is consistent with the brand, targeted to a specific audience, and optimized for each marketing channel.
  • Support design efforts in content strategies across all platforms including Social Media and Websites.
  • Build and maintain successful corporate reputation management program.
  • Establish and maintain a variety of filing, record-keeping, and tracking systems.
  • Organize and prioritize a variety of projects and multiple tasks in an effective and timely manner; organize own work, set priorities, and meet critical time deadlines.
  • Operate modern office equipment including computer equipment and specialized software applications programs.
  • Use tact, initiative, prudence, and independent judgment within general policy, procedural, legal guidelines.
  • Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.

SUPERVISORY RESPONSIBILITIES

  • This position has no supervisory responsibilities.

EDUCATION & EXPERIENCE

  • Any combination of training and experience equivalent to a bachelor’s degree or higher with major coursework in Marketing, Digital media, or related field with at least three (3) years of experience in digital marketing and multimedia content production
  • Additional experience in web design or video production is preferred

ENVIRONMENTAL ELEMENTS & PHYSICAL DEMANDS

  • Employee works in a primarily sedentary office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances.
  • Employee is personally responsible for following health and safety guidelines, instructions, and policies.
  • Must possess mobility to work in a standard office setting and use standard office equipment, including a computer; vision to read printed materials and computer screen, and hearing and speech to communicate in person, and over the telephone; must be able to bend, stoop, kneel, reach, push and pull drawers open and closed in the execution of duties.
  • Must be able to sit at computer for long periods of time and have the dexterity to access, enter, and retrieve data using a computer keyboard or calculator, and operate standard office equipment.
  • Employee must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds, hand truck available to assist.
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